Eco-Bot.Net will also be exposing the vast scale of climate change disinformation on social media during COP26 to provide data and intelligence to the public, press and policymakers during the world’s most important climate talks. 
 
Working with the Institute of Strategic Dialogue, CASM Technnology, ad.watch and StudioNeural, the data we expose including content, media headlines, trending hashtags and more will be visualised on this website and flagged on the social media platform where it was found. 
 
 
<img src="https://cms.eco-bot.net/public/ecobot/assets/l2uvlz50dtwkgocg" alt="disinfo5"> 
 
 
Climate disinformation on social media is deceptive content that undermines the existence or impacts of climate change, the unequivocal human influence on climate change, and the need for corresponding urgent action according to the IPCC scientific consensus and in line with the goals of the Paris Climate Agreement. 
 
Climate disinformation can also misrepresent scientific data, including by omission or cherry-picking, in order to erode trust in climate science, climate-focussed institutions, experts and solutions. 
 
<img src="https://cms.eco-bot.net/public/ecobot/assets/1cpz2qql93esc8s8" alt="exxon2"> 
Climate disinformation also contains content that falsely publicises efforts as supportive of climate goals that in fact contribute to climate warming or contravene the scientific consensus on mitigation or adaptation. 
 
This definition has been agreed in October 2021 by the following climate and misinformation experts: 350, Greenpeace, Reset Tech, Reset Australia, London Story, Global Disinformation Index, Climate Nexus, Purpose, Fair Vote, Global Witness, ECIU, Desmog, Stop Funding Heat, Digital Climate Coalition, Friends of the Earth US, Institute for Strategic Dialogue, CASM Consulting.

The world needs every company to have business models and practices that are in line with the goals of the Paris Climate Agreement. But we are being misled by the advertising and marketing campaigns of those corporations who are most responsible for climate change. 
 
Corporate greenwashing is a form of climate change misinformation that companies use to distract the public from the harms their products cause to people and the earth’s ecosystems. Brophy Haney of the Smith School of Enterprise and the Environment at the University of Oxford, says corporate greenwashing is “a tactic used to mislead consumers about the green credentials of a product or service, or about the environmental performance of a company”. 
 
 
<img src="https://cms.eco-bot.net/public/ecobot/assets/2st0f5wa4n6swo40" alt="cemex1"> 
 
 
Eco-Bot.Net exposes corporate greenwashing influence campaigns on social media via sponsored ads and post content from a wide range of heavy-emission companies and sectors. We are launching this investigation on the eve of COP26 with this year’s greenwashing data from the ‘Top 100’ carbon majors. 
 
The ‘Top 100’ data drop concerns the 100 corporate and state-owned entities that are responsible for 71% of historic and current greenhouse gas emissions globally. All of these corporations' business models do not currently align with the Paris Agreement goals. 
 
 
<img src="https://cms.eco-bot.net/public/ecobot/assets/fov6dx3q6n4g0css" alt="chevron1"> 
 
 
If these 100 carbon majors aren’t forced to change their business models - and if social media corporations don’t limit the harms they cause by amplifying and profiting from greenwashing campaigns - we will never limit global warming to 1.5 degrees celsius above pre-industrial levels. 
 
To expose the levels of corporate greenwashing online, we’ve worked in collaboration with ad.watch to collect political ads, Desmog, StudioNueral and other partner organisations in academia, science, journalism and advocacy to compile and verify databases of corporations most responsible for global heating. We've worked with journalists to collate greenwashing content online from large-scale corporate entities, multinational brands and other groups that have the largest environmental impacts due to their activities, resource needs and business models. 
 
A full scale analysis of data on who these ads are targeting is being made public for the first time - including the scales of influence campaigns, as well as the age ranges, genders and geographic locations targeted most. Our data also reveals the impressions data that these influence campaigns have received, showing for the first time how many hundreds of millions of people are being influenced by greenwashing campaigns around the world. We will also reveal how much net revenues social media platforms like Facebook and Instagram are making from greenwashing.

EcoBot.Net exposes the scale of climate change disinformation and corporate greenwashing on social media during COP26. 
 
Created over the past 18 months by UK-based artist-researcher Bill Posters, Robert ‘3D’ Del Naja of Massive Attack, and activist Dale Vince, along with a range of lawyers, journalists, technologists and human rights defenders, EcoBot.Net is an online intervention into the hidden ecosystems of climate change disinformation and corporate greenwashing that exist on Facebook, Instagram and Twitter - three of the world’s largest social media corporations with over 4 billion combined users. 
 
Throughout the COP26 Climate Talks, our team will produce ‘data drops’ containing examples of corporate greenwashing ads from a range of sectors - including carbon majors, lobbying, energy, deforestation and aviation. Our website visualises these types of content and then Eco-Bot.Net will flag it with a public health warning on the social media platform where it exists. Eco-Bot.Net attempts to protect users of social media from the harms caused by climate change disinformation online. 
 
 
<img src="https://cms.eco-bot.net/public/ecobot/assets/tfyh7vp2jgg00c8c" alt="BPflag"> 
 
 
The data we expose will also released as data bulletins to provide near-realtime intelligence concerning climate change disinformation and corporate greenwashing content online throughout COP26. 
 
It is unequivocal that human influence has warmed the atmosphere, ocean and land. The era of climate denial and delay is over - except, that is, on social media. Eco-Bot.Net's flagging systems allow the public, press and policy makers to begin to glimpse the vast scale of climate change disinformation and corporate greenwashing on social media platforms that is normally hidden from view during the most important climate talks in world history. 
 
 
<img src="https://cms.eco-bot.net/public/ecobot/assets/7r47u8dtlw0so4wo" alt="Disinfo1"> 
 
 
Without public scrutiny, Facebook, Instagram and Twitter remain unaccountable. They continue to put profits before the billions of people who use their platforms and refuse to take action to protect their users from the harms caused by climate change disinformation. 
 
Eco-Bot.Net: defending the digital environment.

OUR FLAGGING
SYSTEMS

EXPOSING CORPORATE GREENWASHING

EXPOSING CLIMATE CHANGE DISINFORMATION

OUR FLAGGING SYSTEMS

EXPOSING CORPORATE GREENWASHING

EXPOSING CLIMATE CHANGE DISINFORMATION

OUR FLAGGING
SYSTEMS