<h3>DATA DROP SIX: INDUSTRIAL FARMING</h3>
&nbsp;
Land is an incredible carbon sink. Yet deforestation and other changes in how we use land <a href="https://www.ipcc.ch/site/assets/uploads/2019/08/4.-SPM_Approved_Microsite_FINAL.pdf">are quickly eroding the planet&rsquo;s ability to absorb carbon dioxide</a>. About a quarter of our greenhouse gas emissions come from agriculture, forestry and other land uses. The meat industry makes up the majority of these agriculture-related emissions. A much larger area of land is needed to produce meat relative to other food types, while cattle rearing is a major source of deforestation. And yet there has been <a href="https://www.theguardian.com/environment/2021/nov/09/the-cow-in-the-room-why-is-no-one-talking-about-farming-at-cop26-aoe">no day dedicated to food and farming at COP26</a>, with many industry representatives and activists arguing the topic has not had enough attention at the Talks.
&nbsp;
<a href="http://eco-bot.net">Eco-Bot.Net</a> has exposed a greenwashing ad campaign by Brazilian meat company JBS following their &ldquo;net zero&rdquo; by 2040 ambition announced in March - while they continue to buy cattle from ranches that are illegally deforesting the Amazon.
&nbsp;
<a href="http://eco-bot.net">Eco-Bot.Net</a>&rsquo;s AI system retrieved ad data from Facebook's APIs from 1st January to 21st October this year. These political and issue ads are then moderated, verified and investigated by independent journalists using academic definitions of climate disinformation and greenwashing.
&nbsp;
<h2>1: CORPORATE GREENWASHING </h2>
&nbsp;
<h3 style="text-align: left;">THE NUMBERS</h3>
<h3>Across the industrial farming companies and groups analysed by Eco-Bot.Net advertising between 1st Jan and 21st October this year:</h3>
&nbsp;
<ul>
<li>Total number of greenwashing ads found: 57</li>
<li style="font-weight: 400;" aria-level="1">Total impressions for all lobbying ads: more than 8 million</li>
<li style="font-weight: 400;" aria-level="1">Total revenues Facebook and Instagram have earned: up to $43,000</li>
<li style="font-weight: 400;" aria-level="1">Dominant actors: Cargill, JBS, Bayer Crop Science, Nutrien </li>
</ul>
&nbsp;
Note: Many companies use multiple social media accounts in different regions of the world to advertise, or advertise through third party organisations and so are not currently picked up by <a href="http://eco-bot.net">Eco-Bot.Net</a>.
&nbsp;
<h2 style="text-align: left;">EXPOSED:</h2>
&nbsp;
<h3>JBS AND THE FALLACY OF NET ZERO</h3>
&nbsp;
In March, Brazilian meat giant JBS promised to achieve<a href="https://jbs.com.br/netzero/en/"> net-zero greenhouse gas emissions</a> by 2040. In late April and early May, subsidiary JBS USA launched a targeted Facebook ad campaign across the US, promoting their net-zero pledge, and describing JBS as an industry leader for sustainable change in the food industry. These ads received two and half million impressions across the US, predominantly reaching those aged 25-34 years old. Facebook and Instagram&rsquo;s revenue was approximately &pound;7,000 from these ads.
&nbsp;
&nbsp;
JBS is the largest meat company in the world, <a href="https://www.iatp.org/documents/behind-curtain-jbs-net-zero-pledge">processing 42,700 cattle, 92,600 hogs and 8.7 million birds every day</a>. Meat accounts for <a href="https://www.theguardian.com/environment/2021/sep/13/meat-greenhouses-gases-food-production-study">about 60% of all greenhouse gas emissions from food production</a>. JBS&rsquo;s net zero 2040 pledge includes no plan to slow its rapid growth in meat production. Soon after the pledge, the company announced a $130 million investment to expand processing capacity at two of its U.S. beef processing plants. JBS&rsquo;s emission calculations <a href="https://sustainability.jbsfoodsgroup.com/chapters/environment/energy-emissions/">do not include methane directly made by livestock and their manure</a> - a major source of greenhouse gas. Instead, JBS USA&rsquo;s Facebook ads focused on how renewable energy and sustainable technology would enable their net-zero targets.&nbsp;
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/0f71b82a-ed81-4a21-8a8f-c802a91b7aea.png" alt="Jbs" width="748" height="850" />
&nbsp;
 JBS has been criticised for making commitments to stop sourcing cattle from illegally deforested areas of the Amazon, only to <a href="https://www.greenpeace.org/usa/news/greenpeace-brazil-suspends-negotiations-cattle-giant-jbs/">renege on the promise years later</a>. According to Mighty Earth&rsquo;s <a href="https://www.mightyearth.org/soy-and-cattle-tracker/">soy and cattle deforestation tracker</a>, JBS is <a href="https://www.mightyearth.org/soy-and-cattle-tracker-pr-us">the worst performing compan</a>y, responsible for at least 100,000 hectares of deforestation in the Amazon in the last two years. In 2020, <a href="https://www.thebureauinvestigates.com/stories/2020-07-27/brazilian-meat-giant-jbs-trucked-cattle-from-deforested-amazon-ranch">a report from The Bureau of Investigative Journalism</a> found that JBS were discreetly moving cattle from embargoed ranches linked to deforestation to legitimate cattle ranches. 
&nbsp;
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/31734d47-0cf6-4c2e-80ba-5f32056ec766.png" alt="Jbs" />
&nbsp;
<h3>Example ads can be <a href="https://drive.google.com/drive/folders/1jOJ86JMFkRVD1wa59L9pN9uQzhJTljUJ?usp=sharing" target="_blank" rel="noopener">found here</a>.</h3>
<h3>Explore the dataset <a href="https://eco-bot.net/archive" target="_blank" rel="noopener">here</a></h3>
&nbsp;
<h3>GREENWASHING POSTS </h3>
&nbsp;
Eco-Bot.Net has retrieved 438 greenwashing posts from industrial farming companies through 2021.
&nbsp;
View all the greenwashing data in our archive<a href="https://eco-bot.net/archive"> here</a>.
&nbsp;
<h3>ECO-BOT.NET'S FLAGGING OPERATIONS</h3>
&nbsp;
Throughout COP26, Eco-Bot.Net systems will be flagging the corporate greenwashing data and climate disinfo content that it finds on Facebook, Instagram and Twitter. Flagging posts contain a public health warning to protect users from the harms caused by climate change mis/disinformation online.
&nbsp;
<h3>Previous 24hrs:</h3>
<ul>
<li>Total number of climate disinfo posts flagged on Facebook, Twitter and Instagram: 102</li>
<li>Total number of greenwashing ads flagged on Facebook &amp; Instagram: 10</li>
<li>Total number of greenwashing posts flagged on Facebook, Twitter and Instagram: 191</li>
</ul>

DROP 6 - Industrial Farming

<h3>DATA DROP FIVE: LOBBYING</h3>
&nbsp;
Last week <a href="https://time.com/6113396/greenwashing-on-facebook/">we exposed how ExxonMobil poured in over $4 million into 1,211 climate change misinformation and greenwashing ads</a> that have received over 100 million impressions on Facebook and Instagram - despite their CEO&rsquo;s statement last month that the company &ldquo;does not spread disinformation regarding climate change.&Prime;
&nbsp;
Alongside their own targeted ad campaigns, fossil fuel companies including ExxonMobil fund trade organisations to do the same. In this data drop we expose how the American Petroleum Institute (API), alongside other industry groups, is using Facebook ads on a vast scale to target national and state-level climate-change and environmental legislation in the US.
&nbsp;
<a href="http://eco-bot.net">Eco-Bot.Net</a>&rsquo;s AI system retrieved ad data from Facebook's APIs from 1st January to 21st October this year. These political and issue ads are then moderated, verified and investigated by independent journalists using academic definitions of climate disinformation and greenwashing.
&nbsp;
<h2>1: US LOBBYING CAMPAIGNS EXPOSED </h2>
&nbsp;
<h3 style="text-align: left;">THE NUMBERS</h3>
<h3><a href="http://eco-bot.net">Eco-Bot.Net</a> has found eight US lobby groups representing fossil fuel-related corporations and industries advertising between 1st Jan and 21st October this year:</h3>
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Total number of climate misinformation and lobbying ads found: 958</li>
<li style="font-weight: 400;" aria-level="1">Total impressions for all lobbying ads: more than 20 million</li>
<li style="font-weight: 400;" aria-level="1">Total revenues Facebook and Instagram have earned: up to $540,000</li>
<li style="font-weight: 400;" aria-level="1">Dominant actors: American Petroleum Institute, American Chemistry Council, The Consumer Energy Alliance </li>
</ul>
&nbsp;
Note: Many companies use multiple social media accounts in different regions of the world to advertise, or advertise through third party organisations and so are not currently picked up by <a href="http://eco-bot.net">Eco-Bot.Net</a>.
&nbsp;
<h3>Example ads can be <a href="https://drive.google.com/drive/folders/11qwe1pLwe_nT8AQmTqSEmv6dl19E1PnW?usp=sharing" target="_blank" rel="noopener">found here</a>.</h3>
<h3>Explore the dataset <a href="https://eco-bot.net/archive" target="_blank" rel="noopener">here</a></h3>
&nbsp;
<h2 style="text-align: left;">EXPOSED:</h2>
&nbsp;
<h3>AMERICAN PETROLEUM INSTITUTE </h3>
&nbsp;
The American Petroleum Institute (API) is a powerful lobbying and trade group whose CEO Mike Sommers testified on climate disinfo in Congress last month -&nbsp; alongside oil and gas majors execs who <a href="https://apnews.com/article/climate-science-business-environment-and-nature-campaigns-cf3524fd23854d2c2df2d3294dd58134">denied spreading climate disinfo</a>.
&nbsp;
<a href="http://eco-bot.net">Eco-Bot.Net</a> can reveal that during Sommer&rsquo;s statement, API was running over 850 ads on Facebook, either directly or via proxy pages, with more than 12 million impressions, spending half a million dollars. Ads contain greenwashing and misleading and false content relating to fossil fuels, CO2 reduction and climate change.
&nbsp;
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/3009a22e-8e98-45fc-b7b9-bf1ced675a4b.png" alt="Api 1" />
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/f10443c9-b061-4e0c-8a28-579edb05f3e6.png" alt="Api 2" />
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/ff953c5f-eb90-41ae-a70b-890f6a5bbf23.png" alt="Screenshot 2021 11 08 At 20.17.31" width="738" height="1030" />
&nbsp;
Along with their own account, API uses 3 proxy accounts for influence campaigns on Facebook&rsquo;s platforms - Energy Citizens, Energy For Progress and Power Past Impossible. During Sommer&rsquo;s statement, Energy For Progress was running 695 targeted ads paid for by API. Six of these ads appear in over 100 variations, which indicates a high likelihood of &lsquo;micro-targeting&rsquo; US audiences online.&nbsp;
&nbsp;
Since May 2018, API has spent over $6 million and ran over 30,000 targeted ads on Facebook and Instagram receiving hundreds of millions of impressions.&nbsp;
&nbsp;
Eco-Bot.Net&rsquo;s in-depth analysis of API ads from the past year found 39 climate misinfo ads targeting Washington DC, which received some 3 million impressions. 80% of these adverts reached demographics aged 18-34 years old - suggesting microtargeting is at play. Facebook and Instagram's revenue from these ads was some $70,000.
&nbsp;
The majority of these influence ads were created on the 28th July, the same day that Biden <a href="https://www.whitehouse.gov/briefing-room/statements-releases/2021/07/28/fact-sheet-historic-bipartisan-infrastructure-deal/">announced agreement on his $150 billion infrastructure </a>deal, which included climate change related legislation. The reliability and economic benefits of fossil fuels, the importance of choice of energy source, environmental sustainability and industry success in innovation dominated ad messaging. 
&nbsp;
<h3>See images <a href="https://drive.google.com/drive/folders/1qBg1ZDoT39SaCTN7VuYkboS2m_u37qbh?usp=sharing" target="_blank" rel="noopener">here</a>.</h3>
<h3>See the data analytics <a href="https://drive.google.com/drive/folders/1qBg1ZDoT39SaCTN7VuYkboS2m_u37qbh?usp=sharinghttps://docs.google.com/spreadsheets/d/1BIpWcXSyetInF7JIJGHTir_dRfIppVya-P-MDjTiiNw/edit?usp=sharing" target="_blank" rel="noopener">here</a>.</h3>
&nbsp;
&nbsp;
<h3>AMERICAN CHEMISTRY COUNCIL </h3>
&nbsp;
The American Chemistry Council (ACC), has launched several influence campaigns (including some containing disinfo) targeting policymakers in Washington DC this year.
&nbsp;
ACC sought to influence Biden's Bipartisan Infrastructure Framework, through a Facebook targeted advertising campaign running more than 300 adverts in July and August 2021 - as the bill was considered by Congress. The week following <a href="https://www.whitehouse.gov/briefing-room/statements-releases/2021/06/24/fact-sheet-president-biden-announces-support-for-the-bipartisan-infrastructure-framework/">Biden's announcement of the framework</a> the influence ads began, with 207 ads starting that week making 3.6 million impressions. Facebook and Instagram revenue was around $90,000 from this campaign.
&nbsp;
The legislation known as the 'Polluter Pays Act', reinstates Superfund fees for chemical pollution in the environment, with additional taxes for polluting chemical industries. ACC President and CEO Chris Jahn emphasised "grave concerns" about the infrastructure legislation in a July 7 letter addressed to the Senate. ACC ads targeted a handful of states during the campaign, asking viewers to write to their senator.&nbsp;
&nbsp;
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/d1323a46-0d98-45b4-84db-b1b44f34afe7.png" alt="Pfas 1" width="1219" height="874" />
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/a8587427-e48d-474a-a0af-5537e3b8a716.png" alt="Pfas 3" width="553" height="784" />
&nbsp;
&nbsp;
The Infrastructure framework brings in new legislation against the PFAS 'forever chemicals' industry - known as such due to their longevity in the environment. A <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2072821/" target="_blank" rel="noopener">study </a>from 2007 by the US Centers for Disease Control and Prevention estimated that PFAS chemicals could be detected in the blood of 98% of the US population. A recent <a href="https://48h57c2l31ua3c3fmq1ne58b-wpengine.netdna-ssl.com/wp-content/uploads/2021/09/Report-Daikin-Path-of-Toxic-Pollution.pdf">report</a> also found that a single PFAS manufacturing plant is America&rsquo;s second largest polluter of potent greenhouse gas HCFC-22 - the plant&rsquo;s emissions are equivalent to those caused by driving 125,000 passenger cars for a year.&nbsp;
&nbsp;
Some of the ACC&rsquo;s members would also be affected by <a href="https://www.congress.gov/bill/117th-congress/house-bill/2467/actions">another bill</a> specifically limiting the use of PFAS.
&nbsp;
The ACC began another Facebook influence ad campaign targeting Washington DC at the time of this PFAS bill. Spending $4500, they made 230,000 impressions in the Washington DC area, predominantly among those aged 18-34 years old. Ad start dates align with the hearing of the bill in the House of Representatives in July, and the run up to the Senate committee hearing this October.
&nbsp;
A further ACC targeted ad campaign began in New York on May 25, the same day that a bill banning flame retardant materials was passed from the Assembly to the Senate, and continues to this day. The bill awaits Governor approval. ACC made approx 385,000 impressions in this campaign with some ads spreading disinfo that this ban will lead to a fire risk in homes, and pose a threat to children.&nbsp; Facebook and Instagram revenue was around $18,000 from this campaign.
<h3>&nbsp;</h3>
<h3>See images <a href="https://drive.google.com/drive/folders/1qBg1ZDoT39SaCTN7VuYkboS2m_u37qbh?usp=sharing" target="_blank" rel="noopener">here</a>.</h3>
<h3>See the data analytics <a href="https://drive.google.com/drive/folders/1qBg1ZDoT39SaCTN7VuYkboS2m_u37qbh?usp=sharinghttps://docs.google.com/spreadsheets/d/1BIpWcXSyetInF7JIJGHTir_dRfIppVya-P-MDjTiiNw/edit?usp=sharing" target="_blank" rel="noopener">here</a>.</h3>
&nbsp;
<h3>CONSUMER ENERGY ALLIANCE </h3>
&nbsp;
The Consumer Energy Alliance (CEA) is a front group for the energy industry that opposes political efforts to regulate carbon. The CEA receives funding from API and several oil and gas majors.
&nbsp;
In 2021, the CEA ran over 137 ads receiving some 5 million impressions. Many of the ads targeted Washington DC, predominantly reaching 25-34 years olds, with Michigan and New York also being targeted on specific legislation. Facebook and Instagram revenue was around $100,000 from these campaigns.
&nbsp;
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/2315696d-88d6-4004-8eb3-33a042f04b38.png" alt="Cea 1" width="1655" height="874" />
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/b64178d4-8f01-4304-989a-cb1717ec2d08.png" alt="Cea 2" />
&nbsp;
Michigan was targeted with ads regarding the ordered shut down of the Line 5 oil pipeline, which has a <a href="https://www.oilandwaterdontmix.org/problem">history of pollution and non-compliance</a>. Enbridge, who own the pipeline, were ordered to shut down operations by May 12. In April, CEA launched an ad campaign opposing this order which received hundreds of thousands of impressions in Michigan state.&nbsp;
&nbsp;
New York was targeted with adverts focussing on consumers having a choice in their energy source and impending energy shortages. Last week Eco-Bot.Net <a href="https://time.com/6113396/greenwashing-on-facebook/">exposed an ExxonMobil influence campaign</a> targeting proposed legislation as part of the phase out of natural gas in the city.
&nbsp;
&nbsp;
<h3>GREENWASHING POSTS </h3>
&nbsp;
Eco-Bot.Net has retrieved 418 greenwashing posts on Facebook, Instagram and Twitter across the lobbying sector. The biggest posters were the American Petroleum Institute and proxy account Energy for Progress, followed by Canada Action, a group that promotes the environmental benefits of oil and gas production in Canada.
&nbsp;
<h3>ECO-BOT.NET'S FLAGGING OPERATIONS</h3>
&nbsp;
Throughout COP26, Eco-Bot.Net systems will be flagging the corporate greenwashing data and climate disinfo content that it finds on Facebook, Instagram and Twitter. Flagging posts contain a public health warning to protect users from the harms caused by climate change mis/disinformation online.
&nbsp;
<h3>Previous 24hrs:</h3>
<ul>
<li>Total number of climate disinfo posts flagged: 100</li>
<li>Total number of greenwashing ads flagged: 24</li>
<li>Total number of greenwashing posts flagged: 217</li>
</ul>
&nbsp;
&nbsp;

Drop 5 - LOBBYING

<h3>DATA DROP FOUR: GREENWASHING DURING COP26</h3>
&nbsp;
Last week we revealed the scale of corporate greenwashing among <a href="https://eco-bot.net/data-drops">COP26 sponsors</a> in 2021. Now <a href="http://eco-bot.net">Eco-Bot.Net</a> exposes how some COP26 sponsors have intensified their greenwashing ads during the first week of the conference. These ads must be labeled as social or political according to Facebook policy. But <a href="http://eco-bot.net">Eco-Bot.Net</a> has found that COP26 sponsor Hitachi Energy has been abusing Facebook&rsquo;s ad tools during the Talks by not labelling over 80 greenwashing ads in this way.
&nbsp;
COP26 sponsors were not the only companies greenwashing with UK-targeted ads during the conference. Several banks and investors who fund fossil fuel industries were also advertising their green credentials, while ExxonMobil ran climate misinfo ads in the UK which promotes the potential of carbon capture and storage technology.
&nbsp;
<a href="http://eco-bot.net">Eco-Bot.Net</a>&rsquo;s AI system retrieved ad data from Facebook's APIs from 31st October to 5th November . These political and issue ads are then moderated, verified and investigated by independent journalists using rigorous academic definitions of climate disinformation and greenwashing. Our team discovered the Hitachi adverts via manual searching of Facebook's Ad Library on Sunday 7th Nov as these ads were not picked up by Eco-Bot.Net's system. 
&nbsp;
<h2>1: CORPORATION GREENWASHING </h2>
&nbsp;
<h3 style="text-align: left;">THE NUMBERS</h3>
<h3><a href="http://eco-bot.net">Eco-Bot.Net</a> found five COP26 sponsors running greenwashing ads targeting the UK in the first six days of the conference:</h3>
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Total number of greenwashing ads found: 53</li>
<li style="font-weight: 400;" aria-level="1">Total impressions for all greenwashing ads: more than 10 million</li>
<li style="font-weight: 400;" aria-level="1">Total revenues Facebook and Instagram have earned: up to &pound;50,000</li>
<li style="font-weight: 400;" aria-level="1">Dominant actors: Sainsbury&rsquo;s, Sky and IKEA</li>
</ul>
&nbsp;
Many companies use multiple social media accounts in different regions of the world to advertise, or advertise through third party organisations and so are not picked up by <a href="http://eco-bot.net">Eco-Bot.Net</a>.
&nbsp;
Messaging in many ads is centred on the actions individuals can take, such as planting trees, choosing locally sourced food, and recycling - a common distraction method that lays responsibility on consumers over companies. The origins of this type of framing for climate change discourse came from a BP public relations campaign created by Ogilvy &amp; Mather in 2004 which shifted the responsibility of climate change away from the fossil fuel companies and on to the consumer <a href="https://www.theguardian.com/commentisfree/2021/aug/23/big-oil-coined-carbon-footprints-to-blame-us-for-their-greed-keep-them-on-the-hook">via the invention and popularisation of the term &lsquo;carbon footprint&rsquo;</a>.&nbsp;
&nbsp;
<h3>Example ads can be <a href="https://drive.google.com/drive/folders/1t7-XbYEbNHsfiay212uqddFcX27AL2qG?usp=sharing" target="_blank" rel="noopener">found here</a>.</h3>
<h3>Explore the dataset <a style="color: #fa06f2;" href="https://docs.google.com/spreadsheets/d/1A5z32tv5f797JI8fah14Jc3KxMFsQr1Mv-249dccf28/edit?usp=sharing" target="_blank" rel="noopener">here</a></h3>
&nbsp;
<h2 style="text-align: left;">GREENWASHING EXPOSED:</h2>
&nbsp;
<h3>HITACHI ABUSES FACEBOOK&rsquo;S AD TOOLS DURING COP26 </h3>
&nbsp;
Advertisers on Facebook are required to mark ads as social issue and political when &ldquo;ads about environmental politics, with ad content that includes discussion, debate and/or advocacy for or against topics, including but not limited to climate change, renewable/sustainable energy and fossil fuels". Ads that contain these types of content are subject to review and enforcement.&nbsp; Crucially, impressions, spend and demographic data cannot be retrieved for these types of ads if they are not labelled as social or political. See Facebook's <a href="https://www.facebook.com/business/help/313752069181919?id=288762101909005" target="_blank" rel="noopener">ad policies here</a> (*expand UK specific section). 
&nbsp;
<a href="http://eco-bot.net">Eco-Bot.Net</a> has found that COP26 sponsor Hitachi is running more than 80 greenwashing ads - many of which present the company as &ldquo;shaping the future of sustainable energy&rdquo; - that they have failed to label as social or political. This suggests wide-scale abuse of Facebook&rsquo;s targeted advertising tools by the sponsor during the Climate Talks.&nbsp; 
&nbsp;
The Hitatchi green energy ads have been running for over 3 weeks and targeting people in Scotland and England during COP26. 
&nbsp;
You can see all of Hitachi's green energy and sustainability ads that are not labelled as political in Facebook's Ad Library <a href="https://www.facebook.com/ads/library/?active_status=all&amp;ad_type=all&amp;country=GB&amp;view_all_page_id=440459709390224&amp;search_type=page&amp;media_type=all" target="_blank" rel="noopener">here</a>.
&nbsp;
<h3>HITACHI ADS NOT LABELLED AS POLITICAL ADS: </h3>
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/22a59d5f-321c-4c93-9e9a-7b336318f4d6.png" alt="Hitachi Ads 1" width="1190" height="874" />
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/4c24cf2f-72f8-4fc0-ab5b-53e6497acf61.png" alt="Hitachi Ads 2" width="1299" height="874" />
<h3>OTHER COP26 SPONSORS ADS LABELLED AS POLITICAL:</h3>
&nbsp;
All other COP26 sponsor ads that contain environmental and green energy related messaging are <a href="https://drive.google.com/drive/folders/1fiT1PclqIaVRPC7NVeVqpC8qkcWTOMsj" target="_blank" rel="noopener">labelled as political </a>ads on the platform. 
&nbsp;
&nbsp;
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/c4cf4965-daaa-4da3-845e-febe77c0a094.png" alt="Cop Sponsors 1" width="1245" height="874" />
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/3a87830c-4c1d-4875-9c95-b66b81fd564a.png" alt="Cop Sponsors 2" width="1202" height="874" />
&nbsp;
<h3>See more <a href="https://drive.google.com/drive/folders/1t7-XbYEbNHsfiay212uqddFcX27AL2qG?usp=sharing" target="_blank" rel="noopener">here</a>.</h3>
&nbsp;
&nbsp;
Hitachi ranked second highest in recent analysis of the most<a href="https://www.mirror.co.uk/news/uk-news/eleven-major-cop26-talk-sponsors-25338733"> polluting COP26 sponsors</a>, with emissions of nearly 72.4 million tonnes for scope 1, 2 and 3 emissions, and lacks adequate policies in line with the Paris Climate Goals to tackle this. The company has<a href="https://www.hitachi-solutions.co.uk/blog/2021/09/hitachi-set-to-achieve-carbon-neutrality-throughout-value-chain-by-2050/"> pledged</a> that its global factories and offices will be carbon neutral by 2030, but these only cover up to a tenth of the total of its value chain carbon emissions. Hitachi&rsquo;s emissions reduction policies are in line with competitors such as LG Electronics and General Electric Co, but <a href="https://www.bloomberg.com/news/articles/2021-09-13/japan-s-hitachi-sets-2050-net-zero-target-in-line-with-rivals">lacking</a> relative to Apple and Microsoft.
&nbsp;
Last week, a series of greenwashing ads by ExxonMobil about carbon capture <a href="https://www.facebook.com/ads/library/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=GB&amp;view_all_page_id=925007000949719&amp;sort_data[direction]=desc&amp;sort_data[mode]=relevancy_monthly_grouped&amp;search_type=page&amp;media_type=all">were taken down by Facebook</a> after running for one day. But if the Hitachi ads slipped through the net, what else did?
&nbsp;
&nbsp;
&nbsp;
<h3>FOSSIL FUEL FUNDERS GREENWASHING AT COP26</h3>
&nbsp;
HSBC, Natwest, Santander and M&amp;G have all targeted the UK with greenwashing ads during the first week of COP26:
<ul>
<li style="font-weight: 400;" aria-level="1">Total number of greenwashing ads found: 44</li>
<li style="font-weight: 400;" aria-level="1">Total impressions for all greenwashing ads: more than 9.5 million.</li>
<li style="font-weight: 400;" aria-level="1">Total revenues Facebook and Instagram have earned: up to &pound;72,000</li>
</ul>
Earlier this year The Guardian <a href="https://www.theguardian.com/world/2021/may/12/hsbc-has-stakes-in-firms-that-plan-more-than-70-new-coal-plants">reported</a> that a loophole in HSBC&rsquo;s pledge to phase out financing for coal by 2040 will allow the bank to support companies with plans to build more than 70 new coal plants, which could cause an estimated 18,700 deaths from air pollution a year.
&nbsp;
&nbsp;
 Between 2016 and 2020 Santander spent <a href="https://reclaimfinance.org/site/en/2021/02/23/santander-moves-too-slowly-on-fossil-fuels-2/">&pound;25 billion financing fossil fuel</a> companies and projects. The banking group has plans to become net zero by 2050, but according to BankTrack <a href="https://www.banktrack.org/company/total#financiers">financed TotalEnergies with &pound;435 million</a> between 2016 and 2020.
&nbsp;
Natwest, meanwhile, is still in the top 50 most polluting banks in the world according to the Reclaim Finance; the British bank has put more than<a href="https://reclaimfinance.org/site/en/2021/04/28/natwest-clarity-on-oil-gas-and-coal-policies-required-ahead-of-cop26/"> $13 billion in fossil fuel</a> financing over the past five years (2016-2020).
All these companies are complicit in large-scale financing of<a href="https://reclaimfinance.org/site/wp-content/uploads/2021/05/City_Of_Coal_UK_Finance_Report.pdf"> coal according to another report by Reclaim Finance</a>.
<h3>See the full data <a style="color: #fa06f2;" href="https://docs.google.com/spreadsheets/d/1QjpxykkyvRzI_k6RA1TOhjOdScoT5VGCLqJ0qSZ3qaM/edit?usp=sharing" target="_blank" rel="noopener">here</a>.</h3>
&nbsp;
&nbsp;
<h3>GREENWASHING POSTS </h3>
&nbsp;
Eco-Bot.Net has retrieved 1798 greenwashing posts on Facebook, Instagram and Twitter across the sector data drops so far: Carbon Majors, COP26 Sponsors and Energy. The biggest COP26 posters were National Grid, Hitachi and Reckitt, all of which use greenwashing tactics that focus on technological innovation as the solution to climate change, while emphasising their environmental protection credentials.
 
<h3>ECO-BOT.NET'S FLAGGING OPERATIONS</h3>
&nbsp;
Throughout COP26, Eco-Bot.Net systems will be flagging the corporate greenwashing data and climate disinfo content that it finds on Facebook, Instagram and Twitter. Flagging posts contain a public health warning to protect users from the harms caused by climate change mis/disinformation online.
&nbsp;
<h3>So far (1st - 8th November):</h3>
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Total number of climate disinfo posts Eco-Bot.Net found: 865</li>
<li style="font-weight: 400;" aria-level="1">Total number of climate disinfo posts Eco-Bot.Net has flagged on Facebook, Twitter and Instagram: 619</li>
<li style="font-weight: 400;" aria-level="1">Total number of greenwashing ads Eco-Bot.Net has flagged on Facebook, and Instagram: 442</li>
<li style="font-weight: 400;" aria-level="1">Total number of greenwashing posts Eco-Bot.Net has flagged on Facebook, and Twitter: 724</li>
</ul>
&nbsp;
&nbsp;

Drop 4 - GREENWASHING DURING COP26

<h3>DATA DROP THREE: ENERGY</h3>
&nbsp;
90% of the world&rsquo;s remaining coal reserves and 60% of its remaining oil and gas reserves must remain in the ground in order for us to have a half a chance of limiting global heating to 1.5 &deg;C, according to a scientific analysis from the journal Nature published in September. We should have already reached peak fossil fuel consumption in most global regions in order for this to happen, yet fossil fuels continue to dominate the global energy system.
&nbsp;
The most carbon intensive companies are, unsurprisingly, those that produce coal, oil and natural gas. The fossil fuel industry spends about 1% of its expenditure on low-carbon technologies &nbsp;yet many of these companies target consumers with advertising that suggests they are quickly becoming &ldquo;net zero&rdquo; or are otherwise protecting the environment - this is called corporate greenwashing.
&nbsp;
Eco-Bot.Net&rsquo;s system retrieves ad data for each sector analysis from Facebook's APIs from 1st January to 21st October this year. Eco-Bot.Net collects and analyses all sponsored ads, the data is moderated, verified and then investigated by independent journalists using rigorous academic definitions of climate disinformation and greenwashing.
&nbsp;
Climate disinformation and misinformation refers to deceptive or misleading content that undermines the existence or impacts of climate change.<a href="https://www.clientearth.org/projects/the-greenwashing-files/" target="_blank" rel="noopener"> Greenwashing</a> is a form of climate change misinformation - a tactic used by companies that are heavy-emitters that mislead consumers about the green credentials of the company.
&nbsp;
<h2>1: CORPORATION GREENWASHING </h2>
<h3 style="text-align: left;">THE NUMBERS</h3>
<h3>Across the Energy sector [inc. Carbon Major energy companies] for 2021:</h3>
<ul>
<li>Total number of Energy companies creating greenwashing campaigns: 21</li>
<li>Total number of greenwashing ads: 510</li>
<li>Total impressions for all greenwashing ads: over &gt; 66 million </li>
<li>Total revenues Facebook and Instagram have earned: approx &pound;580,000</li>
<li>Dominant actors: Puget Energy / TC Energy / Total &nbsp;/ OMV.</li>
<li>Eco-Bot.Net has also retrieved 594 greenwashing posts from Energy sector social media pages </li>
</ul>
This is just the tip of the iceberg. Many companies use multiple social media accounts in different regions of the world to advertise, or advertise through third party organisations and so are not picked up by Eco-Bot.Net.
&nbsp;
Alongside these broad greenwashing campaigns, Eco-Bot.Net has exposed how two fossil fuel companies in North America have used targeted ads to try and align themselves with the interests of indigenous communities and shift the narrative in the face of increasing opposition to their operations. One campaign is clear cut greenwashing, the other: &lsquo;woke-washing&rsquo;.
<h2 style="text-align: left;">GREENWASHING EXPOSED:</h2>
&nbsp;
<h3>PUGET SOUND ENERGY </h3>
&nbsp;
<ul>
<li>On 27 April the Puyallup Tribe, alongside environmental groups, concluded their <a href="https://wecprotects.org/news/the-fight-against-tacomas-new-lng-facility-continues/" target="_blank" rel="noopener">appeal</a> of Puget Sound Energy&rsquo;s Liquified Natural Gas facility in Tacoma.</li>
<li>On 29 April indigenous leaders gathered in kayaks on Lake Union to protest outside the Puget CEO&rsquo;s <a href="https://www.bellevuereporter.com/news/indigenous-leaders-and-kayaktivists-protest-in-front-of-the-home-of-puget-sound-energy-ceo/" target="_blank" rel="noopener">home</a>, generating local media <a href="https://www.kiro7.com/news/local/kayaktivists-protests-lake-union-against-proposed-natural-gas-plant-tacoma/RQHBR7BTO5AGHB723B2X5NMPNQ/" target="_blank" rel="noopener">attention</a>.</li>
<li>Indigenous-led resistance was on grounds that the <a href="https://wecprotects.org/news/the-fight-against-tacomas-new-lng-facility-continues/" target="_blank" rel="noopener">project is racist and harmful to the environment</a>, including the wild salmon populations.</li>
<li>On 28 April Puget ran 10 targeted greenwashing ads generating up to 380,000 impressions, and on 4-6 May (the week after the legal appeal and protest) Puget ran 13 targeted ads generating up to 2.5 million impressions. Puget spent some $150,000 on greenwashing ads in Washington state in 2021.</li>
<li>Ads included promotions of Puget&rsquo;s partnership with a local conservation project (whose work includes sustaining <a href="https://vashonnaturecenter.org/salmon-watchers-influence-restoration-efforts/" target="_blank" rel="noopener">wild salmon</a>), the energy generated from a hydroelectric plant at a waterfall sacred to the Snoqualmie Tribe who had earlier lost a <a href="https://www.latimes.com/world-nation/story/2019-11-02/snoqualmie-tribe-sacred-falls" target="_blank" rel="noopener">legal case</a> to decommission the plant, and the &ldquo;energy and cost savings&rdquo; Puget is bringing to an NGO supporting food banks in the state:</li>
</ul>
"Thanks to your support, that&rsquo;s how much generating capacity we get from hydropower at Snoqualmie Falls. "
 "We&rsquo;re proud to partner with Vashon Land Trust by powering their facilities and farm with clean, renewable energy. This solar array is another way we&rsquo;re creating a better energy future for our customers and neighbors across the region."
 "That&rsquo;s the energy and cost savings solar panels will bring to Northwest Harvest, allowing them to devote more resources to feeding families in need."
&nbsp;
<ul>
<li>In 2018, PSE reported CO2 equivalent emissions of over 15 million metric tons for electricity and natural gas operations.</li>
</ul>
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/1da74206-f397-4bcb-8ca4-db2379ffed46.png" alt="Screenshot 2021 11 06 At 11.21.07" width="682" height="688" />
&nbsp;
<h3>Explore the energy sector data <a style="color: #fa06f2;" href="https://eco-bot.net/archive" target="_blank" rel="noopener">here</a></h3>
&nbsp;
<h2 style="text-align: left;">WOKE-WASHING EXPOSED:</h2>
&nbsp;
Another influence campaign, whilst not greenwashing in nature but most definitely &lsquo;woke washing&rsquo; in substance and form is from TransCanada Energy, the pipeline company behind the now defunct Keystone XL.&nbsp;
&nbsp;
<h3>TRANSCANADA ENERGY</h3>
<ul>
<li>Since February <a href="https://www.reuters.com/article/us-tc-energy-pipeline-explainer-idUSKBN2062U2" target="_blank" rel="noopener">protests</a> have broken out against TC Energy&rsquo;s planned $5 billion Coastal GasLink pipeline - part of Shell&rsquo;s liquefied natural gas project in Kitimat, British Columbia. The pipeline, which would run across northern BC, is set to be constructed on traditional land of the Wet&rsquo;suwet&rsquo;en people.</li>
<li>TC Energy also formally abandoned its partly constructed <a href="https://www.npr.org/2021/06/09/1004908006/developer-abandons-keystone-xl-pipeline-project-ending-decade-long-battle" target="_blank" rel="noopener">Keystone XL pipeline</a> in June. In January, Biden <a href="https://www.theguardian.com/us-news/2021/jan/21/dakota-access-pipeline-joe-biden-indigenous-environment" target="_blank" rel="noopener">revoked the permit</a> for the controversial cross-border pipeline after more than a decade of resistance from indigneous peoples.&nbsp;</li>
<li>TC Energy, a Canadian oil and gas pipeline company, began an influence campaign aligning itself with the interests of Indigneous peoples on 5 March this year. Over the following month the company spent some $4,000 on 19 woke-washing ads that received up to 270,000 impressions.&nbsp;</li>
<li>The ads predominantly reached social media users in British Columbia, Alberta and Ontario - the regions of these contested pipelines and the home of Canada&rsquo;s central government. Ads included:</li>
</ul>
"We are committed to listening, learning and growing in our journey towards reconciliation. Find out how in our Reconciliation Action Plan outlining our reconciliation commitments with Indigenous groups across North America."
 "In 2020, we spent $680+M working with Indigenous businesses through subcontracts, purchase of materials/services and Indigenous individuals through employment. As part of our reconciliation goals, we're setting a yearly target now - and continue to aim high! Learn more: TCEnergy.com/Reconciliation"&nbsp;
<ul>
<li>These ads are part of a wider woke-washing campaign by TC Energy, which spent some $7,800 on 27 ads which received 564,000 impressions in 2021.</li>
</ul>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/d804de29-60c7-442b-8133-9afe5197d16d.png" alt="Screenshot 2021 11 06 At 11.26.29" width="756" height="920" />
<h3>See more energy sector images <a style="color: #fa06f2;" href="https://drive.google.com/drive/folders/1rIjnp7zDFaRJZOXUWuK-qRFa72Ea8SMY?usp=sharing" target="_blank" rel="noopener">here</a></h3>
&nbsp;
<h3>GREENWASHING POSTS </h3>
&nbsp;
Eco-Bot.Net has retrieved 594 greenwashing posts on Facebook, Instagram and Twitter from some of the world&rsquo;s biggest energy companies. On Facebook, TransCanada was the dominant actor with 40 posts, focussing on the importance of natural gas in reaching net zero carbon emission, the company&rsquo;s investment in renewables, and the company&rsquo;s environmental research and restoration. On Twitter, Glencore were the dominant actor with 16 posts, focussing on innovation as a solution to climate change.
&nbsp;
<h3>ECO-BOT.NET'S FLAGGING OPERATIONS</h3>
&nbsp;
Throughout COP26, Eco-Bot.Net systems will be flagging the corporate greenwashing data and climate disinfo content that it finds on Facebook, Instagram and Twitter. Flagging posts contain a public health warning to protect users from the harms caused by climate change mis/disinformation online.
&nbsp;
<h3>Previous 24hrs:</h3>
<ul>
<li>Total number of climate disinfo posts flagged: 265</li>
<li>Total number of greenwashing ads flagged: 156</li>
<li>Total number of greenwashing posts flagged: 391</li>
</ul>
&nbsp;
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/834adc85-4cdb-4551-9177-f95af361a6e8.png" alt="Omv Greenwashing Flagged Post" width="1204" height="1753" />
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/51594d9e-440f-440e-ba95-4aaa06a3ecc1.png" alt="Tc Energy Flagged Tweet" width="1204" height="1112" />
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/717f46b5-5430-4e46-83ca-6fa9a3dbde41.png" alt="Glencore Flagged Tweet" width="1204" height="1750" />
&nbsp;
&nbsp;

DROP 3 - ENERGY (INC. CARBON MAJOR ENERGY COMPANIES)

<h3>DATA DROP TWO: COP26 SPONSORS</h3>
Eleven major COP26 sponsors - who are promoting their green credentials during the conference - <a href="https://www.mirror.co.uk/news/uk-news/eleven-major-cop26-talk-sponsors-25338733" target="_blank" rel="noopener">produce more greenhouse gas pollution than the entire UK</a>.
&nbsp;
Many of these companies have plans to become &ldquo;net-zero&rdquo; by 2030, yet these policies rely heavily on carbon-offsetting - which offloads the company&rsquo;s responsibility to reduce carbon emission by, for example, paying other organisations to plant trees.
&nbsp;
<a href="http://eco-bot.net/">Eco-Bot.Net</a>&rsquo;s AI system retrieves influence campaign ad data from Facebook's APIs from 1st January to 21st October this year. In collaboration with <a href="http://ad.watch" target="_blank" rel="noopener">ad.watch, </a>Eco-Bot.Net collects and analyses all sponsored ads tagged as political and issue ads. This data is then moderated, verified and investigated by independent journalists using rigorous academic definitions of climate disinformation and greenwashing.
&nbsp;
Climate disinformation and misinformation refers to deceptive or misleading content that undermines the existence or impacts of climate change.<a href="https://www.clientearth.org/projects/the-greenwashing-files/" target="_blank" rel="noopener"> Greenwashing</a> is a form of climate change misinformation - a tactic used by companies that are heavy-emitters that mislead consumers about the green credentials of the company.
&nbsp;
&nbsp;
<h3>1: CORPORATION GREENWASHING </h3>
<h2 style="text-align: left;">THE NUMBERS</h2>
<h3>Across the COP26 Sponsors for 2021:</h3>
<ul>
<li>Total number of COP26 Sponsors creating influence campaigns: 8</li>
<li>Total number of greenwashing ads:&nbsp;101</li>
<li>Total impressions for all greenwashing ads: over 30 million</li>
<li>Total revenues Facebook and Instagram have earned: approx &pound;140,000</li>
<li>Dominant actors: National Grid, Sky, Sainsbury&rsquo;s.</li>
<li>Eco-Bot.Net has also retrieved 256 greenwashing posts from COP26&rsquo;s 11 sponsors' social media pages </li>
</ul>
This is just the tip of the iceberg. Many companies advertise through third party organisations and so are not picked up by Eco-Bot.Net.
&nbsp;
<h2 style="text-align: left;">ADS EXPOSED:</h2>
&nbsp;
<h3>NATIONAL GRID</h3>
&nbsp;
<ul>
<li>National Grid spent around &pound;45,000 on 27 greenwashing and climate misinfo ads in the UK, generating more than 10 million impressions.</li>
<li>Ad messaging focussed on the reaching net zero carbon emission, celebrated short periods in which renewables dominated the power on the grid relative to fossil fuels, while also noting the construction of new natural gas pipelines. </li>
</ul>
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/72b39513-a688-41eb-8880-862edc4068b0.jpg" alt="312432817207203" width="553" height="784" />
&nbsp;
&nbsp;
<ul>
<li>National Grid <a href="https://theferret.scot/cop26-sponsors-350m-tonnes-climate-pollution/" target="_blank" rel="noopener">produced almost 36 million tonnes of GHGs in 2020</a>.</li>
<li>National Grid owns and operates electricity and natural gas transmission networks in the UK, and produces and supplies electricity and natural gas in the US.</li>
<li>In August, National Grid&rsquo;s natural gas pipeline under construction in Brooklyn, New York was <a href="https://newyork.cbslocal.com/2021/08/31/national-grid-brooklyn-north-pipeline-civil-rights-complaint/" target="_blank" rel="noopener">criticised for civil rights abuses.</a> </li>
<li>Read more on <a href="https://docs.google.com/document/d/1sn0-S4KFxG185D0CO_38vQNsCfxWL2a_p8Nvd9Xl_ZM/edit" target="_blank" rel="noopener">Eco-Bot.net&rsquo;s new finding that ExxonMobil&rsquo;s disinfo and misinfo ads in New York</a> are attempting to influence legislation around the phase out of natural gas.</li>
</ul>
&nbsp;
<h3>SKY</h3>
<ul>
<li>British broadcaster Sky spent some &pound;50,000 on 23 greenwashing ads in the UK, generating more than 13 million impressions.</li>
<li>Greenwashing ad messaging centred around &ldquo;net zero&rdquo;, protecting ecosystems, and consumer action. Sky&rsquo;s <a href="https://www.skyzero.sky/nature" target="_blank" rel="noopener">&ldquo;net zero&rdquo; website</a> is dominated by narratives emphasizing the actions of individuals in limiting climate change - a common greenwashing method.</li>
<li>Sky produced <a href="https://theferret.scot/cop26-sponsors-350m-tonnes-climate-pollution/" target="_blank" rel="noopener">over two million tonnes of direct and indirect emissions in 2020</a>. </li>
</ul>
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/fe87b5e7-08e7-4b2b-919d-a97922959cde.jpg" alt="1557130457965100" width="553" height="744" />
&nbsp;
<h3>SAINSBURY'S</h3>
<ul>
<li>Sainsbury&rsquo;s spent some &pound;23,000 on 23 greenwashing ads in the UK, generating more than 5 million impressions..</li>
<li>Messaging centred around reducing plastic waste and making tea bags compostable.</li>
<li>While plastic waste is connected to greenhouse gas emissions, it is often used as a method of distraction in greenwashing campaigns.</li>
<li>Sainsbury&rsquo;s did not publish its indirect emissions for 2020. <a href="https://theferret.scot/cop26-sponsors-350m-tonnes-climate-pollution/" target="_blank" rel="noopener">In 2018-19 the company produced over 27 million tonnes of emissions</a>.</li>
</ul>
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/c42ed7a7-e309-4332-8fae-67d2d84222ba.jpg" alt="201220715225015" width="553" height="616" />
&nbsp;
<h3>GREENWASHING POSTS:</h3>
Eco-Bot.Net has retrieved 256 greenwashing posts from COP26&rsquo;s 11 sponsors through 2021. The biggest posters were National Grid, Hitachi, Reckitt, all of who use greenwashing tactics that focus on technological innovation as the solution to climate change, while emphasizing their environmental protection credentials.
&nbsp;
<h3>VIEW THE PRESS IMAGES &amp; DATA:</h3>
<h4>View all the greenwashing data in our archive <a href="https://eco-bot.net/archive">here</a></h4>
<h4>Dowload press images <a href="https://drive.google.com/drive/folders/1VMKhYy0P5z5KJxMynCgXdIu9rpPlAkrd?usp=sharing" target="_blank" rel="noopener">here</a></h4>
&nbsp;
<h3>2: CLIMATE CHANGE DISINFORMATION </h3>
<h3>CLIMATE CHANGE DISINFO DURING COP26:</h3>
<ul>
<li>Total number of disinfo posts found: 564 </li>
<li>Total number of disinfo posts flagged: 304</li>
</ul>
Posts are categorized into five <a href="https://www.climatechangecommunication.org/wp-content/uploads/2019/06/Cook_2019_climate_misinformation-1.pdf" target="_blank" rel="noopener">types of climate change disinfo</a>, defined by academics:
<ul>
<li>'It's not bad' </li>
<li>'It's not us'</li>
<li>'It's not real'</li>
<li>'Experts are unreliable'</li>
<li>'Climate solutions won&rsquo;t work'</li>
</ul>
From our &lsquo;tip-of-the-iceberg&rsquo; sample of climate disinfo posts dominant narratives were:
<ul>
<li>The climate has always changed. Carbon dioxide is good for us and the planet. i.e. &lsquo;climate change is not bad&rsquo;</li>
<li>Politicians and scientists are conspiring for ulterior motives, such as controlling people or enacting communism. i.e. &lsquo;experts are unreliable&rsquo;</li>
<li>Cherry picking of evidence, such as a current cold weather event. I.e. &lsquo;climate change isn&rsquo;t real&rsquo;</li>
</ul>
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/114e7542-8249-4ef0-801c-8b9863b421df.png" alt="Disinfo Posts For Cop26 Summary" width="1112" height="1060" />
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/ae121b01-3717-41c8-bb10-4eb72b14e914.png" alt="Disinfo Posts For Cop26 Summary 2" width="634" height="872" />
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://cms.eco-bot.net/public/uploads/ecobot/originals/4ebd2292-f588-4d3f-905e-f7c007cc6dfa.png" alt="Screenshot 2021 11 04 At 09.48.00" width="1234" height="1448" />
&nbsp;
<h3>3: ECO-BOT.NET FLAGGING OPERATIONS:</h3>
Some examples of Eco-Bot.Net's flagging operations concerning COP26 Sponsors' greenwashing posts: 
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/0baaa844-35f3-4230-9d58-1c89f225765a.png" alt="Sainsburys Sponsor Flag" width="1196" height="2098" />
&nbsp;
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/879b6b17-67fb-4ea4-8520-543f46ac6a6f.png" alt="Scottish Power Flag" width="1194" height="2192" />
&nbsp;
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/fe553532-260d-4e1d-98dd-5651e67bd9a1.png" alt="Sky Sponsor Flag" width="1194" height="1587" />
&nbsp;
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/cc17dc82-9da1-42d2-8b63-60cafc78f110.png" alt="Sse Sponsor Flag" width="1194" height="1984" />
&nbsp;
<h3>&nbsp; </h3>
<h3>FURTHER INFO:</h3>
Climate disinformation and misinformation refers to deceptive or misleading content that undermines the existence or impacts of climate change. Greenwashing is a form of climate change misinformation - a tactic used by companies that are heavy-emitters that mislead consumers about the green credentials of the company.
<h3>LEARN MORE: <a href="https://eco-bot.net/guide-to-climate-disinfo" target="_blank" rel="noopener">Our Guide To Climate Disinfo</a> </h3>
&nbsp;
<a href="http://eco-bot.net/">Eco-Bot.Net</a> will be revealing more data drops throughout COP26 on a range of heavy-emission sectors including energy, aviation, agribusiness and fossil fuel lobbying sectors.
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DROP 2 - COP26 SPONSORS

<h3>DATA DROP ONE: CARBON MAJORS</h3>
The top 100 Carbon Majors are the corporations responsible for over 70% of all historic and current global<a href="https://www.theguardian.com/sustainable-business/2017/jul/10/100-fossil-fuel-companies-investors-responsible-71-global-emissions-cdp-study-climate-change" target="_blank" rel="noopener"> greenhouse gas emissions</a>. Most of these companies do not have policies in line with the Paris Agreement, a legally binding international treaty on climate change. Often these companies spend more on green advertising than on decreasing carbon emissions.
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Eco-Bot.Net&rsquo;s AI system retrieves hidden ad data from Facebook's APIs from 1st January to 21st October this year. In collaboration with <a href="http://ad.watch" target="_blank" rel="noopener">ad.watch</a>, Eco-Bot.Net collects and analyses all sponsored ads tagged as political and issue ads. This data is then moderated, verified and investigated by independent journalists using rigorous academic definitions of climate disinformation and greenwashing.
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Climate disinformation and misinformation refers to deceptive or misleading content that undermines the existence or impacts of climate change.<a href="https://www.clientearth.org/projects/the-greenwashing-files/" target="_blank" rel="noopener"> Greenwashing</a> is a form of climate change misinformation - a tactic used by companies that are heavy-emitters that mislead consumers about the green credentials of the company.
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<h3>1: CORPORATION GREENWASHING &amp; DISINFO </h3>
<h2>THE NUMBERS</h2>
<h3>Across the Top 100 Carbon Majors for 2021:</h3>
<ul>
<li>Total number of Carbon Major actors creating influence campaigns: 16</li>
<li>Total number of greenwashing / misinfo / disinfo ads: 1705</li>
<li>Total impressions for all greenwashing / misinfo / disinfo ads: over 150 million</li>
<li>Total revenues Facebook and Instagram have earned: approx $5 million</li>
<li>Dominant actors: ExxonMobil, Shell, CEMEX, Teck.</li>
</ul>
This is just the tip of the iceberg. Many companies advertise through third party organisations and so are not picked up by Eco-Bot.Net.
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<h2>EXPOSED:</h2>
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<h3>EXXONMOBIL</h3>
<ul>
<li>In Congress last week the CEO of oil and gas giant ExxonMobil<a href="https://www.usnews.com/news/business/articles/2021-10-28/oil-chiefs-set-to-testify-at-landmark-congressional-hearing" target="_blank" rel="noopener"> claimed</a> that the company &ldquo;does not spread disinformation regarding climate change.&Prime;</li>
<li>Less than a weeek before Exxon CEO's testimony, ads containing disinfo were running in New York and Illinois (as recently as 22st October 2021).</li>
<li>Two examples containing disinformation are here: </li>
</ul>
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/688afba5-9c21-401c-a759-09ad0bd68bf4.png" alt="Drop 1 Exxonads" width="1532" height="789" /> 
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<ul>
<li>In 2021 so far ExxonMobil poured in over $4 million into 1,211 greenwashing and misinfo ads that have received over 100 million impressions on Facebook and Instagram.</li>
<li>ExxonMobil targeted specific regions and demographics in the US in an attempt to influence policy and legislation. New Yorkers received hundreds of ads from ExxonMobil across short time periods in order to influence perceptions about the<a href="https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/nyc-lawmakers-aim-to-block-natural-gas-use-in-new-buildings-major-renovations-64539741" target="_blank" rel="noopener"> proposed ban</a> of natural gas for new home construction as part of a gradual phase out. Exxon also targeted ads lobbying against<a href="https://www.ilga.gov/legislation/BillStatus.asp?DocNum=3437&amp;GAID=16&amp;DocTypeID=HB&amp;SessionID=110&amp;GA=102" target="_blank" rel="noopener"> a bill in Illinois</a>.&nbsp;</li>
</ul>
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<h3>TECK</h3>
<ul>
<li>Canadian oil and mining company Teck began a Facebook influence campaign targeting British Columbia the day after national press coverage regarding their historical pollution of rivers in the Elk Valley, BC. Misinfo presents counter narratives as Teck as a sustainable and responsible company that protects water&rsquo;s resources.</li>
<li>20 greenwashing ads in this influence campaign accounted for some 100,000 impressions in BC.</li>
<li>These ads made a spike in a wider Teck greenwashing campaign in BC, that emphasises the environmental sustainability credentials and economic benefits of their operations.</li>
</ul>
<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/19db3e78-dbc4-4b79-b88e-b9f79adfffe2.png" alt="Teck Elk" width="1295" height="874" />
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<ul>
<li>Please see<a href="https://docs.google.com/document/d/1sn0-S4KFxG185D0CO_38vQNsCfxWL2a_p8Nvd9Xl_ZM/edit?usp=sharing" target="_blank" rel="noopener"> here</a> for a full summary of Eco-Bot.Net&rsquo;s Carbon Majors data, including more case studies, sample ads and their links to legislation, and links to the raw data.</li>
</ul>
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<h3>VIEW THE DATA:</h3>
<ul>
<li>View all the greenwashing and disinfo data in our archive <a href="https://eco-bot.net/archive">here</a></li>
</ul>
 
<a href="http://eco-bot.net/">Eco-Bot.Net</a> will be revealing more data drops throughout COP26 on a range of heavy-emission sectors including energy, aviation, and agribusiness, along with the fossil fuel lobbying sector and COP26 sponsors.

DROP 1 - CARBON MAJORS (+ EXXON DISINFO ADS)

Eco-Bot.Net doesn&rsquo;t just find and visualise examples of climate change disinformation and corporate greenwashing ads and content, our system flags these ads on the social media platforms they exist on.
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<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/6e3e2b78-b583-4abe-8d9e-03c488ef5318.png" alt="Cemex Flag Final" width="1088" height="1381" />
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<a href="https://eco-bot.net">Eco-Bot.Net's</a> flagging system is a public and planetary health warning that is modelled on similar flagging systems used by social media platforms to limit harms caused from Covid-19 disinformation.
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An example of the Covid-19 disinformation 'flagging' system on Facebook:
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<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/2956bdee-63d6-4ef1-896b-be2fb1550722.png" alt="Screenshot 2021 10 30 At 12.02.49" width="1126" height="632" />
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An example of the Covid-19 disinformation flagging system on Twitter:
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<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/83ec8c27-1457-4c13-94ab-a0aec4a1a641.png" alt="Screenshot 2021 10 30 At 12.02.16" width="1212" height="712" />
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Eco-Bot.Net's flagging system is a &lsquo;network-based performance&rsquo;, and will last for the duration of the COP26 Climate Talks to defend the digital environments we all share and increasingly, exist in.
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Examples of Eco-Bot.Net's flagging system for climate change disinformation:
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<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/5f45d429-c08c-4808-af97-0a84d949a729.png" alt="Disinfo 5" width="1197" height="916" />
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Examples of Eco-Bot.Net's flagging system for corporate greenwashing, a major form of climate change misinformation:
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<img src="https://cms.eco-bot.net/public/uploads/ecobot/originals/375c65f6-9bd5-4e91-be9d-a7a371236327.png" alt="Shell Flag Final" width="1090" height="1375" />
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The scientific consensus on human-caused climate change and global heating has been resolute for decades. Humanity, according to the IPCC is experiencing a 'code red'. Our flagging system raises the question:
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If social media platforms can limit the harms caused by Covid-19 disinformation by applying a public health warning to false information on their systems, why can&rsquo;t they do the same for types of disinformation relating to climate change?
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The era of denial and delay is over. Except on social media.
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<a href="https://eco-bot.net">Eco-Bot.Net</a>: Defending the digital environment.
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DROP 6 - Industrial Farming

Drop 5 - LOBBYING

Drop 4 - GREENWASHING DURING COP26

DROP 3 - ENERGY (INC. CARBON MAJOR ENERGY COMPANIES)

DROP 2 - COP26 SPONSORS

DROP 1 - CARBON MAJORS (+ EXXON DISINFO ADS)

Eco-Bot.Net's Flagging System